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The following is an extract from our free resource, How to Create Cute Infographics . If yous'd like to download the full guide, click here.

Chances are, if yous're reading this, you're creating an infographic to use on social media or a marketing campaign. If you lot're creating the infographic for marketing purposes, you've got ane more step, and that'due south promoting it.

Afterward all, there is no bespeak creating content if no one sees it, is there?

Here are some methods on how to promote your infographics:

  • Make information technology into a weblog postal service and share on all your social channels.
  • Transport out an email newsletter. (Check out how to brand emails more engaging with infographics here.)
  • Ask your advocates to share explicitly.
  • Post it on social discovery sites similar Stumbled Upon, Reddit, Imgur..etc.
  • Outreach – find bloggers who will do good from sharing your infographic.

If you're non a big brand with a large following, you'll get express mileage on virtually of these methods without determined effort on outreach. Outreach is an unavoidable necessity. It's like cold calling and door to door selling. It works, but usually not how you would wait it to. You have to start at the bottom of the influencer pyramid and piece of work your way up.

With so much content on Pinterest, how practice you make your infographic stand out? What are the characteristics of highly-pinned and liked Pinterest infographics?

To answer these questions, Venngage looked at over 200 popular Pinterest infographics and evaluated them based on a series of qualitative and quantitative characteristics. The results? A comprehensive guide to what types of infographics get more "likes" than others. Based on their research, five factors were identified for a smashing Pinterest infographic.

ane) Topic

Does the topic or subject matter of your infographic matter? Yes, it does. On Pinterest, the top topics were travel, food and marketing. This is not actually surprising if you use Pinterest regularly. Travel and food images practise extremely well on Pinterest given the demographic of their users. These iii topics performed a lot better than all the other topics.

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two) Mood: Funny, Challenging, or Useful

1 of the well-nigh of import aspects of whatsoever content is the reaction is garners from its audition. Did the content leave an impact on the person, whether it was a good laugh or something useful they could use in life? Venngage looked at our sample of Pinterest infographics and coded each ane with what they idea would be the reaction the infographic produced.

The results are consequent with a lot of other literature and research on content. The winners are infographics that are funny, challenging or practical. These infographics have the highest pins.

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3) Simplicity of Information

Ane of the biggest misconceptions out there is that you need to have a lot of data and a complex infographic for it to be shared and liked a lot. Venngage's enquiry shows that simple infographics, such every bit informational and text based infographics, perform the all-time. Unproblematic = Win.

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The other characteristic examined was the dominant fashion of the infographic. Venngage classified IG style into one of five styles -- text based, epitome based, illustration based, or a combination. The results showed text based infographics performed the all-time.

five) 2-3 Colors

Colors take an issue on people. Marketers know this and take been using it to increase sales and conversions for a long time. It turns out when we looked at the number of colors used in top infographics and which master colors are dominant, we run into a very distinct design.

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Less is more. Infographics with merely two colors performed the almost. Infographics that have more than than five were the worst.[Click to Tweet]

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5) Longform vs. Shortform

If you grouping the infographics based on their length to width ratio -- a ratio is used since infographics accept varying dimensions -- and nautical chart the distribution, you'll notice that while shorter infographics do well, the ones that performed really well had between five-9 length to width ratio (the infographics' length were v-9X longer that its width).

I guess that is consistent with other longform content such as weblog articles. But too long is not necessarily a adept thing -- as yous go beyond the 9X ratio, the operation drops. So don't over do it.

Want to learn more? Download How to Create Cute Infographics here.

how to create beautiful infographics

Originally published Oct 21, 2016 7:00:00 AM, updated Feb 01 2017